How do you crumpet?
The Golden brand is synonymous with crumpets for Australians. Golden has been producing crumpet rounds since 1959. They quickly began to expand their product range to include pikelets, similar to a scotch pancake, and pancakes.
I played a key role as the finished artist, and at times took on responsibilities as a designer and animator for select artworks in this project. My primary focus was on delivering high-quality final artwork for the client's Instagram, including posts and stories, while ensuring consistency with their brand. Additionally, I contributed to print advertisements on occasion, providing design and animation support across both digital and print media.
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